If you can successfully raise your prices, it will put more cash in your pocket than anything else you can do -- including selling more products. Why?
Because every cent of a price increase is pure profit.
For example: a 1% price increase would results in a 12% profit increase for most large corporations, given their profit margins. That's because you dont' have any additional costs associated with a price increase. A 5% price increase? That's a 60% increase in profits.
Assuming, of course, that you don't lose a large number of your customers!
Your customers aren't as cheap as you may think!
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